Patricia Field for Payless

Patricia Field for Payless Limited Edition Holiday 07 Collection

“I am really excited about what Payless is doing to make fashion more democratic and accessible by creating the latest ontrend shoes and offering them at a great price,” said Field. “I jumped at the chance to design my shoes for the Oscars®, and to bring women nationwide my personal style through my forthcoming Red Carpet Collection expected at Payless for the 2007 holiday season.”

Payless and Field have had a close working relationship for about a year and onehalf; Field has been styling Payless TV and print ads, as well as the seasonal lifestyle signage featured in the stores. Upon hearing the news of Field’s Oscar® nomination, Payless approached her with the design project and the opportunity.
“We have been thrilled to work with Patricia to style our consumer communication; her impeccable taste and exquisite sense of style has helped significantly enhance the Payless brand image,” said Matt Rubel, CEO of Payless ShoeSource. “It made perfect sense to extend our relationship to create Patricia’s shoes for the Oscars® and to bring red carpet style to customers through the eyes and talent of America’s greatest
stylist.”

Available online at Payless Shoesource