"Bras, like breasts, come in all shapes and sizes. The two most useful are a seamless one that won’t show under T-shirts and a plunge when you’re after something more a bit more Va Va Voom."
$50+


Chantelle New Essensia Plunge Convertible Bra
Contour, demi cups for shaping and support, constructed of stretch microfiber, Stretch foam lined cups for a natural-looking shape, Includes extra strap to wrap around waist for low back, Stretch, fully adjustable straps, 3 column, 2 row hook and eye back closure.
$25+

Dr. Rey's Shapewear Plunge Halter Bra
Dr. Rey's Shapewear designs the perfect solution for your special occasion and nightlife wardrobe. The plunge halter bra rides seamlessly under your clothes for a beautiful, natural look that stays in place all night. Deeply set cups with angled padding give you the full, bountiful look you've always wanted. Black or nude.
$20+

Frederick’s of Hollywood Hollywood Extreme Cleavage Bra
Daring and dramatic, versatile and va-va-voom-our best-selling bra collection is designed to flatter and fit you beautifully. Our most popular, exclusive bra allows you to customize your own cleavage with removable push-up pads. Underwire smooth cups. Nylon/spandex. Imported.
$40+

Le Mystère: Dream Tisha Seamless Full Fit Bra in Chocolate
Le Mystere's Dream Tisha Bra is a full figure, T-shirt bra with hidden underwire support. Sleek and smooth, this bra virtually disappears under even the thinnest fabrics.
$30+

Felina Hint Of Skin Seamless Bra
This collection is the apex of luxury, molding to the body like a second skin. The bras and panties are completely seam-free and sewn free. This ultra modern design and innovative engineering marries freedom of comfort with contemporary Felina style.
$15+

Bali Seductive Curves Seamless Underwire Bra
As seen in Us Weekly - this plunging underwire bra is great to wear under any fitted top. Underwire, seamless, no show foam cups
"They aren’t pretty but support knickers will be your best friend, especially during these festive months. Spanx offer industrial support, or go down the celebrity route with Trinny and Susannah’s Original Magic Knickers."
$30+


Dr. Rey's Shapewear Step In
That smooth, beautiful look you've always desired is now yours, thanks to Dr. Rey's Shapewear. The stretch microfiber Step In is a full-coverage brief with long legs that stay firmly in place. Your most form-fitting pants are about to get a lot more wear! Black or nude.
$25+

Donna Karan Hosiery The Body Perfect Collection Level 1 Mid Thigh Brief Shapewear
Luxurious all-in-one control. Created for body-conscious clothing, including knee-length skirts, this innovative slimming system is a comfortable as it is sleek.
$20+

Spanx Power Panty Shapewear
The Power Panty is the world’s first performance underwear, combining the comfort of regular underwear, the feel of hosiery and the power of a shaper. A mid-thigh shaper with medium tummy control, it will also target your thighs and rear.
via |
Lingerie of the day -> Shapewear
"Not only does this feel great on the skin, but these solve many a wardrobe crisis. Perfect for slipping under a wrap dress or cardigan or even wearing in bed at night, when you fancy something smooth and soft that doesn’t snore and hog the duvet."
$60+


Hanky Panky Silky Skin Camisole Daywear
Sleek, body-conscious camisole, Silky fabric, Sexy, V-shaped neckline and back, Delicate floral lace. Subtle scalloped trim, Flattering, feminine fit
$50+

Max Studio SILK GEORGETTE CAMISOLE TUNIC
This gloriously Grecian camisole tunic will take the top spot in your ‘heavy rotation’ wardrobe! Braided georgette ribbons create the straps, trim and blossom into the whimsical flowers that lend a girly touch to the neckline. The luxe silk georgette is featherweight with ethereal movement, while shirring at the sides sewn through with elastic form the girly empire shape and create lots of delicate textures. This sexy camisole is just the thing to add romance to your jeans (with no panty peek!), or lend some flirt to a menswear style trouser.
$40+

DKNY Satin Charm Camisole Daywear
Body-conscious camisole, Shimmering, non-stretch satin. Sexy lace along bustline, Subtle stitching detail on front. Heat pressed logo on back, Straps adjust in back.
Do you remember Bridget Jones' huuuge knickers? Those that drove Hugh Grant crazy, the ones that used to give the "curvy" single gal an hour-glass figure?
Well, if you're hiding a pair or two in the "unmentionables" drawer, bring them out! - or get one asap - because they are quickly becoming must-have accessory number 1 for all ladies, world-wide.
As a matter of fact, shapewear sales have been steadily increasing during the last years and have had a real boom during 2007.
For example, market researchers say that 80% of English women have used shapewear at least once to fit into a satin (notoriously unforgiving) dress, or the ever-dreadful leggings.
Sure, shapewear isn't generally comfortable, but the satisfaction of looking great with a dress in two-sizes smaller than usual pays for the momentary discomfort.

Since this is an ever-growing market, brands are creating new models and colors, to satisfy a broader clientele - for example, who would have thought to get Vintage Shapewear
- Grenier's shapewear that actually looks pretty?!
Shapewear is going to be a must-have secret accessory for the upcoming holidays, hidden beneath satin dresses, high-waisted trousers, skinny jeans and tops.
Both the two great online boutiques Bare Necessities
and figleaves
have seen a 30/50% growth online during last year, by selling Spanx
, the best-selling shapewear brand - loved by Oprah since 2000.
Obviously, a huge factor playing in this shapewear-mania is Hollywood stars' endorsement: Gwyneth Paltrow was one of the first to «come out», telling the world how sho wore not one, but two pairs of waist cinchers to get into her jeans after giving birth to her daughter, Apple. Same trick when her son Moses was born.
Katie Holmes, after giving birth to Suri, was even photographed while the lifted hem of her beatiful Armani dress showed the world she was smoothing down any wobbly bits by wearing shapewear on the red carpet.
Other celebrities that hide lumps and bumps with some good shapewear are to name just a few: Kylie Minogue, Reese Witherspoon, Scarlet Johansson, Cate Blanchett, Sienna Miller and Victoria Beckham - and last but not least, Beyoncè, whose granny panties have been immortalized in a picture while shaking her booty during a concert...
And we all thought they were just perfectly slim and toned! ha!
Well, if goddesses of beauty wear those granny-looking, body-slimming pantyhoses, it makes you want to get some, too, doesn't it?

In fear of losing income, plastic surgeons, too, have turned into this trend. One of them, Dr. Rey
, the famous Beverly Hills plastic surgeon best known from the hit reality series “Dr. 90210” on E!, has partnered with Australian lingerie designer Bruno Schiavi to launch Instant Shape by Dr. Robert Rey, a revolutionary new shapewear collection that allows women to wear clothes one to two dress sizes smaller without the risk or cost of plastic surgery. Carmen Electra and Denise Richards are both promoting his line of undergarments. The new line is available exclusively at the multichannel retailer HSN
.
resources: Shapewear @ Bare Necessities
| Find a shaplier you at figleaves